Sales has never really been good for the environment, has it? For many organisations, reducing emissions is completely at odds with the need to sell products. Think, for example, mobile phone manufacturers. From the moment you get your new phone, you’re under pressure to upgrade to the latest model. This doesn’t help our planet, but is a necessary step for organisations to make more money. Of course, there are many products which are sold, which actively help the planet. But even then, there are the drives and flights which go into making the sale, and if you fly to Basel for a pre-lunch meeting then back to the office in the afternoon, there’s an environmental impact.